Strategic Brand Partnerships
for the Future of
Motorsports Media
Johnathan Fisher and Paddle Agency help connect premium brands with authentic motorsports storytelling through strategic integrations, media partnerships, and cinematic brand collaboration.
Executive Introduction
Greg, thank you for the recent conversation. After reviewing the F=MA website, press materials, and your vision for the motorsports content direction—particularly the IMAX initiative—I am incredibly enthusiastic about the trajectory of the company.
Through my existing relationships within the industry, including my familiarity with Shaun McGillivray and his work, I have a deep understanding of the caliber of cinematic storytelling you are developing.
The opportunity here is larger than traditional sponsorship placement. It requires authentic brand integration that matches the premium nature of your productions. With decades of experience across the automotive and motorsports sponsorship ecosystems, I am uniquely positioned to help F=MA secure these critical, high-value partnerships immediately.
Johnathan Fisher
Founder, Paddle Agency
The Boutique Advantage
Big agency experience and extensive industry relationships, without the traditional agency overhead or inefficiency.
Strategic Sponsorships
Deep brand integration strategy designed specifically for premium motorsports and media properties.
Executive Relationships
Longstanding, direct relationships across automotive, entertainment, athletics, and media sectors.
Boutique Agility
Senior-level expertise and direct execution without traditional agency friction or layers.
Authentic Integration
Partnerships meticulously designed to feel organic, cinematic, and embedded within motorsports culture.
Strategic Alignment
Deeper Than
Logo Placement
F=MA’s trajectory demands more than passive sponsorship. We secure Brand Partners who integrate naturally into cinematic storytelling environments.
- Brand partnerships for motorsports productions
- Strategic sponsor integration for IMAX documentaries
- Relationship-driven executive introductions
- Long-term partnership monetization strategies
Two decades of deeply embedded partnership experience across motorsports, professional athletics, entertainment ecosystems, and premium media collaborations, anchored by leadership roles managing global automotive accounts at Saatchi & Saatchi Los Angeles.
Partnership Structure
A straightforward, executive-level engagement model designed for immediate impact.
Monthly Retainer
per month
Commission Structure
Determined on a project-by-project basis.
Engagement Term
One-year engagement with strategic review every three months.